For a lot of your clients, they are choosing between Canada, the US and Australia as immigration destinations.
The fact that they can obtain Canadian Citizenship in 3 years is often an exciting prospect because it shows how welcoming Canada is.
Here is some news about how the USA looks like they’re moving towards faster citizenship for immigrants too!
https://www.ctvnews.ca/world/america-votes/joe-biden-to-propose-8-year-citizenship-path-for-immigrants-1.5272296